Corporate identity is developed on the basis of the logo and sign. In the beginning, identifies the key elements: trailblazing idea, colors, fonts. Developed standards and recommendations for applying corporate symbols in the media style. The bearer of style can be anything: the internal documentation, outdoor advertising, web site, office building. After finishing work on the development of style, drawn up guidelines for its application

HIG - a document that contains instructions that will govern the rules for placing elements of corporate identity in all promotional materials.

What developed the guideline?

HIG allows the company to control the use of a brand, to regulate the size of the logo, company colors, fonts, and many elements that create corporate identity, and, consequently, helps keep the face of the company.
In developing the guideline, we aim to take into account all the nuances and possible options for the use of corporate identity, while retaining the general idea and brand awareness.

What is included in the guideline?

As a rule, the guideline includes a set of rules that describe valid and invalid versions of the constants brand:

• reproduce the logo, the logo and the block (the circuits of the trademark and logo, the rules change depending on the scale of the environment, the rules location);
• play corporate colors and fonts;
• location branded block, mark or logo on business documents, internal and external, and promotional materials;
• reproduce the basic visual and verbal brand identity.

The typical structure of the guideline company

1. Introduction

1.1. The mission and philosophy of the company;
1.2. Brand Values;
1.3. Identities brand;
1.4. The idea of the brand, which is transmitted to the client;

2. Develop corporate identity: the basic elements

2.1. Colours

2.1.1. Palette CMYK;
2.1.2. The palette of RGB;

2.2. Logotype

2.2.1. Standard display;
2.2.2. Black and white display;
2.2.3. Monochrome display;
2.2.4. Invert mapping;

2.3. Corporate power

2.3.1. Proportions;
2.3.2. The main color decision;
2.3.3. Black and white color design;
2.3.4. Monochrome color decision;
2.3.5. Using backgrounds and substrates;

2.4. Fonts (selection of licensed fonts for headings and body text);

3. Develop corporate identity: business documentation

3.1. Blanks

3.1.1. Vertical primary documents;
3.1.2. Vertical for proposals and letters;
3.1.3. Horizontal for proposals and letters;
3.1.4. Special for fax;

3.2. Business cards

3.2.1. Corporate-sided;
3.2.2. Corporate sided;
3.2.3. Personal one-sided;
3.2.4. Personal sided;

3.3. Envelopes

3.3.1. Format C-65 ("euro", 229 x 114 mm);
3.3.2. Format-4 (324 x 229 mm);
3.3.3. Format-5 (229 x 162 mm);

3.4. Folder for documents;

3.5. Recordable CD-ROM CD / DVD;

Cost HIG

The composition and the cost of developing the guideline depends on the scope of activities and tasks set before him company. Sometimes, in addition to the basic elements of corporate identity, it is necessary to regulate the shape, badges, registration of vehicles, additional documentation and other materials.

Delivery normal order - from 20 working days. Basic price - from 60 000 rubles. In This price will include a logo with a package of maps and basic set of business documents, layout and printing paper versions of the guideline.

For the customer is very important that when ordering HIG on logo extends a substantial discount, for example, the cost of the logo starts from 25 000 rubles, while the base brand book (which already includes logo) - from 60 000 rubles