Identity

If we were asked to indicate the most common mistake that allowed the company applying for the development of the site - we will certainly be called the absence of many of their corporate identity.

Not having a logo, corporate colors and the general concept of the filing of the company in the market, the customer wants to see the finished product (the site), unthinkable without these elements.

In addition, in the case of companies novices commonly, absent himself brand, that is the name that the Customer intends to promote. Or is the process of its creation was not given due attention and, consequently, it does not perform the tasks.

The logo - a graphic display of company name or its products and services. The name derives from the Greek word «logos» («the word") and «typos» («impression").

Logo or trademark is the primary external identifier brand or company. Its role can not be overemphasized. Logo is virtually all companies - from small enterprises to multinational corporations. They meet us wherever we are. Various, color, black and white, with the name and simply marks ornate and simple, good, often unsuccessful.

Create a logo - is the creation of the character of your company, it is the main external identifier of your organization or brand. Its mission to provide you the competition and attract attention to your product or service.

When an organization is just beginning its work, the customers through the logo is set logic chain "Company - Logo", but as the company grows there is the reverse logic, when you know the logo, but not vice versa. That is why a competent manufacturer's logo must be from the outset of your organization.

Brand Guide is a document containing the rules of development and identity-based brand. With a brand book begins the story of the brand.

Brand - a recognizable brand. A well-known, at least 60% of consumers. How to ensure a well-known brand? What it will provide many thousands of brands and transform into a brand? Answers to these and other matters contained in the brand book.

Corporate identity is developed on the basis of the logo and sign. In the beginning, identifies the key elements: trailblazing idea, colors, fonts. Developed standards and recommendations for applying corporate symbols in the media style. The bearer of style can be anything: the internal documentation, outdoor advertising, web site, office building. After finishing work on the development of style, drawn up guidelines for its application

HIG - a document that contains instructions that will govern the rules for placing elements of corporate identity in all promotional materials.